CLIENT:
AUX TALE GRAVY MUSIC GROUP
SERVICE:
BRAND DNA
NEW VISUAL IDENTITY
& PROMOTIONAL PRODUCTS
NOTES:
• Conducted Brand DNA workshops and delivered the final Brand DNA document.
• Developed a fully responsive logo system.
• Created visual identity assets, including sub-mark patterns, social avatars, URL favicon, streaming platform avatars and page headers, promotional products, and more.
Throughout the Brand DNA workshops, the ATG team frequently referenced various cookhouses as communal gathering spots—a place for enjoying good music, food, and shared experiences with friends. A recurring image was the takeout container wrapped in tinfoil, which became the inspiration for the brand's direction.
