CLIENT:
CANADIAN LUMBER ROLLING PAPERS
SERVICE:
NAMING
BRAND & VISUAL IDENTITY
PACKAGING DESIGN
PRODUCT DESIGN & SOURCING
SOCIAL MARKETING STRATEGIES
EXPERIENTIAL MARKETING
SALES STRATEGIES
Notes:
Eight months before cannabis legalisation in Canada, I noticed there wasn’t a Canadian brand of rolling papers and decided to create one before someone else did. This passion project allowed me to dive deeply into product sourcing, brand experience, and more. I am grateful for the rapid business acumen I gained, which would have taken years to learn otherwise. I grew the business to 2,500 retailers in less than three years and expanded the B2B sales channel, which accounted for 70% of annual revenue by year five.
Eight months before cannabis legalisation in Canada, I noticed there wasn’t a Canadian brand of rolling papers and decided to create one before someone else did. This passion project allowed me to dive deeply into product sourcing, brand experience, and more. I am grateful for the rapid business acumen I gained, which would have taken years to learn otherwise. I grew the business to 2,500 retailers in less than three years and expanded the B2B sales channel, which accounted for 70% of annual revenue by year five.
The red and black plaid most people are familiar with is called Buffalo Plaid, which is American. In contrast, Canada developed its own red and black plaid, known as Lumber Plaid, during the early years of Upper and Lower Canada. Lumber Plaid was established years before Buffalo Plaid.
