CLIENT:
FIORE DIGITAL MARKETING
SERVICE:
RENAMING
REBRAND
& VISUAL IDENTITY
NOTES:
Original
• Client created the logo with a free Canva account and only had a PNG file.
• No other logo versions available.
• Logo was always displayed on a black background.
• Logo was always displayed on a black background.
Rebranded
• Cleaned up the logo and updated the colour palette.
• Created a fully responsive logo system based on the original design.
• Developed a visual identity that includes a repeating pattern, merchandise, icons, and a deck template.
• Created a fully responsive logo system based on the original design.
• Developed a visual identity that includes a repeating pattern, merchandise, icons, and a deck template.
After a creative brief workshop, I learned that the rose was chosen because the client recalled her grandmother's rose garden as the place where neighbours gathered to discuss community news and gossip. Since her grandmother was Italian, I suggested using 'Fiore,' the Italian word for flower.
