CLIENT:
JBONG
SERVICE:
BRAND DNA & TAGLINE
BRAND REFRESH
VISUAL IDENTITY
PACKAGING
NOTES:
Original
• Client wanted the logo to "pop" and "stand out."
• The brand lacked a tagline and mission statement.
Rebranded
• Conducted a Brand DNA workshop to determine the brand's vernacular and internal positioning.
• Refined the logo, developed a complete colour palette, and created a full visual identity.
• Refined the logo, developed a complete colour palette, and created a full visual identity.
• Designed a responsive logo system based on the original logo.
I loved the original logo and aimed to make minimal changes while still meeting the client's expectations. The Brand DNA process was instrumental in guiding the client on how to position the brand for launch and also helped us develop the tagline.
