CLIENT:
The Lettuce Agency
SERVICE:
NAMING
BRAND & VISUAL IDENTITY
NOTES:
• Create a house of brands for the cannabis industry.
• Chose the name because it connects to terminology like "Devil’s Lettuce" and "LaLa"— a common slang term for cannabis.
• The tagline was so natural, it felt inevitable.
• The concept behind the embellishments is that the whole head of lettuce represents the full company name, and as the name shortens, individual leaves are used.
• Chose the name because it connects to terminology like "Devil’s Lettuce" and "LaLa"— a common slang term for cannabis.
• The tagline was so natural, it felt inevitable.
• The concept behind the embellishments is that the whole head of lettuce represents the full company name, and as the name shortens, individual leaves are used.
